Brand Story

Wild Bay Equestrian started because of one horse.

My horse, Lily.

Lily is an ex-racehorse called I Am Wild, and she’s the inspiration behind everything you see here. After her racing days, she found the quieter life she deserved - and somewhere along the way, she completely changed mine too.

She isn’t just my horse; she’s my escape, my therapy, my biggest teacher and, if I’m honest, probably the one who keeps me going on the harder days. I love her more than I ever thought possible, and I absolutely need her just as much as she needs me!

Wild Bay wasn’t created because I thought there was something wrong with the equestrian clothing already out there. There are some fantastic brands, and I’ve worn many of them over the years.

I created Wild Bay because I wanted something that reflected riders like me.

The ones who spend more time at the yard than anywhere else. The ones who don’t have a competition every weekend but still spend every spare minute they have at the stables because they just simply love being with their horse. The ones who muck out before work, throw haynets together after school drop-off, and somehow end up still wearing their riding clothes to cook dinner too! 

I wanted clothing that felt comfortable, looked good, performed well and didn’t cost a fortune.

Wild Bay is about everyday riders. Real horses. Real life.

It’s for those of us whose horses aren’t a hobby - they’re family.

Thank you for being here and supporting this little dream of mine. I hope you love Wild Bay as much as Lily and I do.

Forever thankful,

Laura & Lily 🤍